About Eidel Precious
Eidel Precious is a Toronto-based fine jewelry brand specializing in rare-colored sapphire engagement rings.
Founded by Eidel — a jewelry designer who studied gemology at GIA and jewelry design at George Brown College in Toronto — the brand was built around a fascination with uncommon sapphire hues.
For nearly two decades, Eidel has worked closely with trusted suppliers in Sri Lanka, Madagascar, Tanzania, and Thailand to source exceptional natural sapphires in colors that are rarely seen in traditional jewelry.
From blush pink and peach champagne to peacock teal, lavender, champagne, and icy white, color remains the heart of every design.
What Makes Us Different
At Eidel Precious, every ring begins with the stone.
Each sapphire is individually selected for its tone, clarity, and character before being paired with a design that enhances its natural beauty.
• Direct relationships with international sapphire suppliers
• Access to rare and in-between hues not widely available
• Custom sourcing available by color, cut, or size
• Sapphire setting and final finishing completed in Toronto
We offer both natural and premium lab-grown sapphires, always focusing on exceptional color and transparency. Select lab diamond engagement rings are also available for clients drawn to modern brilliance.
The Story Behind Our Signature Colors
Over the years, Eidel Precious became known for introducing distinctive sapphire tones that did not fit traditional grading categories — including what we called “Peach Champagne” and later “Peacock” blue-green sapphires.
These nuanced hues quickly gained recognition across Etsy and Pinterest, becoming signature colors of the brand.
Today, rare color remains our defining focus.
Craftsmanship & Experience
Eidel Precious has completed more than 7,500 orders worldwide, with over 1,500 verified five-star reviews — originally earned on Etsy and now reflected across our platforms.
Our work has been featured in Brides, Glamour, British Vogue, and The Huffington Post.
We offer:
• Two-year warranty on gold and accent diamonds
• Free shipping within the USA and Canada
• Optional third-party appraisal upon request
Our Philosophy
An engagement ring should feel deeply personal.
Whether you are drawn to a soft blush sapphire or a bold peacock teal, our goal is to create a piece that reflects individuality rather than tradition.
At Eidel Precious, color is not an alternative.
It is the signature.
